Award-winning. Taught me to cut every extra word.
Open to APM rolesBased in Bangalore · Let’s talk →
psst, that’s hello in Kannada
I’m Manogna.Product work, under a social media title.
- 4 yrsclose to users
- 15+launches
- +28%conversion
- 1 + 8capstone + PM projects
(everything here moves, try it)
hi, it’s me!
Case study: ADMIT ONEBookMyShow18% → 32%
No.
01
01
rule #1:
talk to users
then build
Ink and Words, my award-winning poetry collection
talk to users
then build
currentlyBrand & Social Media Manager, FOWE
nextAssociate Product Manager
nextAssociate Product Manager
Now showing
Two kinds of work: what I built as a PM, and the product thinking I did on the job.
Category 01
Product work
- Research
- Prioritisation
- PRDs
- Prototypes
- Metrics
Airtribe coursework
Category 02
Product thinking at work
- Discovery
- Experiments
- Go-to-market
- Stakeholders
- UX writing
- Positioning
FOWE Eco Solution · 2025–nowOwning the whole digital lifecycle+28%conversion−18%cost per acquisition10+ initiatives+45% reach4 mentees
ADMIT ONEview →
Red Baton Digital · 2022–2025Where I learned how a campaign travels+33%product adoption+40%ROISwiggyGeoServeSuyugThimblerr
ADMIT ONEview →
The brand work, through a product lens
Same roles, seen through the craft: each piece built a product skill.
Swiggy · Red BatonIn-app ads, banners & ad copyUX writingWriting for one screen and one tap taught me where attention sits in a flow.See the case and selected work →
C-suite leaders · Red BatonExecutive brandingPositioning+50% social reachOne person, one audience: what they need to believe, and how you know it landed.See the case →
FOWE Eco SolutionClimate brand storytellingValue proposition+45% organic reachMaking a climate product feel relevant is value-proposition work.See the case →
A few favourites from my Red Baton workSee the selection →
my story, so far
Read the full storySix chapters, one direction
Get in touch
Hi there!
Building something people should love more? Let’s talk.
– Manogna
the person behind the work
Hi, I’m Manogna.
A poet who fell for numbers.
- 📍 Bangalore
- 4 yrs in growth
- → product
A few things that are true about me
Who is it for? How will we know?
Many teams, one plan.
A story people feel. A number that proves it.
Mentored four associates at FOWE.
Food, rides, beauty, movies.
Me, in three words
- Extroverted
- Chaotically organised
- Funny
Off the clock
ReadingThrillers and crime. Who did it?
WatchingSeries and documentaries.
Bangalore weekendsCafé hops and museums.
from my kitchen
My favourite kind of experiment
I love to cook. It’s how I switch off, and every new recipe is a little test: tweak, taste, repeat. These four are the ones I keep coming back to. Pull out a card to cook along.
How every day starts
☕ coffee+🔢 sudoku=tiny win
Your turn: 1–4 in every row, column and box.
A line I carry with me
The closing lines of Sylvia Plath’s Lady Lazarus.
Why I love it: it’s about coming back stronger than you went in. (And yes, I have red hair.)
Recognition
Certifications
Google · CourseraProject Management Professional Certificate7 courses: initiation, planning, execution, AgileNov 2025Verify (opens in a new tab)
Google · CourseraDigital Marketing & E-commerce Professional Certificate7 courses, incl. marketing analyticsNov 2025Verify (opens in a new tab)
AAFT Online · Skill IndiaAdvertising, PR & Corporate CommunicationGrade B+Nov 2025
Things I believe
Great content is the easy part. Planning, timing and reading the numbers are the rest.
One objective. Every team moving toward it.
Reports aren’t the end. They’re how you steer mid-flight.
I’ve been doing product work all along.
- Commerce grad
- Poet
- Social media
- Product
Part 1
Where I come from, and where I’m going
Where I come from, and where I’m going
Numbers, and the people behind them
- B.Com
- Finance major
- Marketing minor
- Bangalore University
- Award-winning poet
Four years close to users
- Red Baton · 2022–25
- FOWE · 2025–now
- Swiggy
- GeoServe
"Why did they click, then leave?"
APM on consumer apps
- Eat
- Travel
- Plan
- Play
First user interview → the metric that proves it.
Part 2
Chapter by chapter
Ride through each chapter. Switch the lens to see the product work.
Part 3
Through an APM’s eyes
Tap a skill for the evidence.
The skills, and the evidence
What I’d bring on day one
4 yrsclose to users
+28%conversion, optimising mid-flight
7+teams shipped with
15+go-to-market launches
Part 4
How I use AI
How I use AI
My thinking first. AI to shape it. My judgement last.
Every case study ends with a Me × AI panel showing exactly that.
Meframe the problem→
Perplexitystart the research→
ChatGPTstructure and iterate→
Claudego deep, tighten→
Geminisecond opinion→
Lovablebuild and test→
Mecheck, judge, decide
Things I’ve built with AI
LovableBookMyShow prototypeA six-screen clickable prototype for my capstone
LLM + prompt designMood-based discovery toolDescribe a plan in your own words; it picks exactly three real listings and returns strict JSON
Claude · Lovable · HostingerPortfolio siteScoped, built and shipped by describing it and iterating
Vibe codingA landing pageBuilt by describing it and iterating with AI
In progressA websiteCurrently building
Part 5
What’s next
Where I’m still growing
Shipping with engineers
The experience I’m looking for.
Technical fluency
Next: APIs, data models, SQL.
Product analytics
Next: event data, cohorts, retention.
My first 90 days
- Days 1–30Listen
- Past PRDs
- Support calls
- 5 user chats
- Days 31–60Own something small
- Brief
- Metric + guardrails
- Ship
- Days 61–90Close the loop
- Read results
- Write-up
- 1 roadmap bet
Next chapter: Associate Product Manager.
I speak user and data. Let’s talk.
Made for fun
Nothing here is for work. It’s what I make when I switch off: poems, paintings, ink drawings and the odd T-shirt.
- 2poetry books, one award
- 7pieces of art here
- 3mediums: paint, ink, fabric
published poetry
Two books of poems
Writing taught me to notice what people feel but don’t say. Pick a book off the shelf to read selected poems from it.
Ink and WordsBook one · award winner · selected poems
Poetic Pitfalls and PunchlinesBook two · selected poems